JB by James Broyhill

First off, no relation to Jerry Maguire, Mark McGwire, or Lizzie McGuire — although at different points in the 90s, I probably did imagine myself as a fictional sports agent, a juiced-up baseball slugger, or a clumsy middle-schooler with a catchy theme song.

Oh — you probably meant the work stuff.

I’ve always loved the mix of problem-solving and creativity that comes with building websites. When I first started experimenting with HTML and CSS, I remember the thrill of tweaking a line of code and seeing it come to life on the screen. I’ve always been analytical, but I realized early on that I also had an eye for design — combining those two things just made sense. That blend eventually became the foundation of my work today.

What keeps me passionate about this field is the feeling of building something that works well, looks good, and genuinely helps a client move their business forward. When a project comes together and the client is excited about it, that energy is unmatched.

Outside of work, music is my main outlet — discovering new bands, going to concerts, and occasionally reminiscing about my days playing guitar in a screamo band. I love trying to break 100 on the golf course, watching the Patriots on Sundays, and grabbing a workout and a burrito with my best bud on Friday nights. I also have a daughter in high school, and it’s been an absolute blessing watching her grow into a wonderful human.

Life comes with its ups and downs, but I’ve learned not to take myself too seriously. Naturally, I’ve always been drawn to humor. I’ll happily slip in a Larry David or Office one-liner, and I’ll never pass up the chance to see a standup show.

At the end of the day, business is built on relationships. I’m easygoing, enjoy meeting new people, and I genuinely enjoy the process. Reach out — I’d love to meet you. And I promise I won’t pull a Jerry and tell you to “Show me the money!”.

My process always starts the same way — I learn about your business and what your project goals are. From there, I put together a project plan that makes sense for your timeline, budget, and scope. Each project takes on its own process depending on how detailed we get with each stage, but the goal is always the same: something that works well and feels right to you.

I do both. Most new clients start with a project price because the deliverables are clear and it keeps expectations aligned. Once we’ve worked together and trust is built, hourly usually becomes the easiest way to handle ongoing updates and new ideas.

Almost every project client I’ve worked with still works with me today. When trust starts strong, everything else falls into place.

Plastic, usually.

Typically, no. I’m usually able to blend my design, development, and marketing skills to deliver a project from start to finish. If a project ever calls for something very specific — like a custom API integration or illustration work — I’ll be upfront about it and introduce you to the trusted contractor before anything happens. No surprises.

110 percent. The freedom to choose my hours and the clients I work with is unmatched. That said, it isn’t for everyone. There’s financial pressure, unpredictable schedules, and a level of motivation you really have to generate yourself. But at the end of the day, having full control over the direction of my work and the business makes it completely worth it.